The Story Behind RARE

RARE wasn’t built in a boardroom.
It was built in real life.

I come from the trades.
From long shifts, tired hands, and learning things the hard way.
From fixing systems that broke — and realizing my own needed fixing too.

Barbering wasn’t just a career change for me.
It was a turning point.
A place where discipline met creativity.
Where repetition turned into respect.
Where I saw how something simple — like how a man carries himself — changes how he moves through the world.

RARE started there.

Not as a product idea.
But as a structure.

A structure for my life.
For my family.
For the man I wanted to become.

I built this for my wife.
For my two daughters.
For my son.
So they could see what it looks like when a man doesn’t just talk about change — he commits to it.
When discipline isn’t a trend, it’s a lifestyle.

RARE is about craft and control.
About using your hands and sharpening your mind.
About mastering your form — inside and out.

We don’t exist to overload men with options.
We exist to give direction.

Because most men don’t wake up wanting 20 products.
They just want to know what works.

RARE is for the man building structure in his life.
The man who came from something.
The man who’s going somewhere.

Not perfect.
Just disciplined.

This isn’t about style.
It’s about foundation..